ARD+AD

100 years of Biodiversity Science

Design

Challenge

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How to bring across as well as celebrate the role biodiversity science plays in everyday life, as well as tell in a very simple way story of The South African National Biodiversity Institute (SANBI) as the leader and coordinator or research as well as monitoring and reporting on the state of biodiversity in South Africa.

Solution

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We took away the complex and often confusing science talk and brought both what the work means and everyday implications of the science.

 

The print showed biodiversity as not a stand alone science, but one that people and communities directly benefit from.