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Celebrate Blue Monday
Activation
Challenge
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Nobody likes Mondays. It means early-morning starts, piles of new work and traffic is always slower. Nothing goes right on a Monday.
Solution
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With "Celebrate Blue Monday" we to took ownership of the phrase by giving it an energetic, positive spin. Radio held the campaign together punting "Celebrate Blue Monday", citing specific sites in their live reads each week and driving customers to engage with the Celebrate Blue Monday experiences across the Western Cape.
Close Monday
Explore
ENGEN
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